Amazon’s AWS Invests $100 Million To Build Generative AI Center

Amazon, Inc. isn’t flustered by its lagging position in the artificial intelligence race and is pushing ahead with a well-thought-out strategy.Amazon Web Services, or AWS, announced this week that it is getting started on a small scale with a $100 million investment that will be used to build a center that will specialize in helping businesses use generative AI.

“The AWS Generative AI Innovation Center team of strategists, data scientists, engineers, and solutions architects will work step-by-step with customers to build bespoke solutions that harness the power of generative AI.. After Microsoft Corp. came out guns blazing with its $10 billion investment in OpenAI, other tech giants have plunged headfirst into the arena, not wanting to be left behind. These companies have committed billions of dollars.

Amazon Only Three Steps Into AI Race: AWS CEO Adam Selipsky said in an interview with CNBC this week that Amazon is only three steps in in a 10-kilometer race.The AWS CEO noted that Amazon’s center is a program as opposed to a physical location. The e-commerce giant was reportedly already working with companies such as Ryanair and Lonely Planet.

Selipsky said Amazon will proceed with its tried-and-tested strategy of focusing on customers in its AI pursuit.

“And if people want to perceive us in a certain way, we’re misunderstood, that’s okay, as long as customers understand where we’re going.

Produced in association with Benzinga

Edited by Asad Ali and Saba Fatima