The Louis Vuitton store prepares for a sale in Paris, France, on June 29th, 2025.
Photo by Frank Zhang / Reuters
REEPHAM, NORFOLK, UK – L V Bespoke, a family firm that sells handmade home and garden products, was locked in a battle with the world’s most valuable luxury brand for two years. Owners Lawrence Osborne, 42, and his wife Victoria, 46, started the business from their home workshop in Reepham, Norfolk, during the pandemic. But they found themselves embroiled in a high-profile tribunal process with the fashion powerhouse when they tried to register their business as a trademark in December 2021.
Louis Vuitton, which owns the famous interlocking L and V trademark, claimed that the use of the initials ‘L V’ could cause the public to make a mental link to their brand. Lawyers for the French fashion house also argued that the similarities could dilute the distinctiveness of the Louis Vuitton brand and risk damaging its reputation. But the Osbornes said that “Common sense has thankfully prevailed” after it was ruled that Louis Vuitton‘s trademark appeal had failed on all grounds.
“It's a great way to start the new year and we can finally wholeheartedly embrace the branding of our business. Not having to worry about rebranding or rescoping our business is a huge relief. We've had the handbrake on for the last six months awaiting this decision, so it's been a long time coming.”
The Osbornes’ trademark application related to metal plant supports. Louis Vuitton claimed this fell into a category it holds exclusive rights to under its registered trademark, which covers common metals and their alloys, as well as metal components for leatherware — including closure systems, plates, locks, padlocks, handles, buckles, and button handles.
Reflecting on the ordeal, Victoria Osborne said:
“I'd like Louis Vuitton to recognize what they've put a small, independent business through. It's unfair, and it's cost us a lot of money.”
The Osborne family argued that Louis Vuitton could not claim exclusive rights to the plain letters L and V. The trademark tussle has cost the family up to £15,000 in legal fees. The decision ordered Louis Vuitton to pay £4,000 in compensation toward their costs.
Commenting on the compensation, Victoria Osborne said:
“Common sense has thankfully prevailed, and the outcome is what we all hoped for. I'm glad to say we stood up to these corporate bullies.”
Addressing Louis Vuitton directly, she added:
“Thank you for having me. It's important that small businesses know they can stand up for themselves.”
Louis Vuitton flagship store, on October 12th, 2025.
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