Trump Praises Fox News Anchor Trace Gallagher, Plugs His New Book

Trump Praises Fox News Anchor Trace Gallagher, Plugs His New Book

Trump commends former White House aide Roma Daravi and commentator Tiffany Brannon for their Fox News appearances and urges followers to buy Gallagher's book.

Richard Miniter
First Published: July 22, 2026, 1:37 AM ET

Donald Trump praised three media figures in a post, singling out Fox News anchor Trace Gallagher as “one of the very best” and urging supporters to buy Gallagher’s new book.

Trump named Roma Daravi, the former White House Deputy Director of Strategic Communications, and commentator Tiffany Brannon for their Fox News appearances the previous night. Daravi now leads Daravi Strategies LLC, a communications and public affairs firm she founded, according to romadaravi.com.

Here is the full post on Truth Social: “Roma Daravi, former White House Deputy Comms Director, was great on FoxNews last night, as was Tiffany Brannon. Trace Gallagher is an amazing News Anchor, one of the very best! Get his great new book, @TraceGallagher” on July 22, 2026 at 5:22 AM ET.

This is the first message released by Trump today. On average, Trump produces roughly 3 posts per day since his inauguration on January 20, 2025.

The move fits a broader pattern in Trump’s recent messaging, with 27 of his 498 posts over the last 30 days focused on “Personal Praise, Greetings & Tributes.”

The endorsement carries weight for those named. Daravi built her career across broadcast media, campaign operations and White House communications before founding her advisory platform, according to romadaravi.com. She served as Deputy Director of Strategic Communications and earlier held roles including acting press secretary and social media manager, according to grabien.com.

Gallagher, the Fox News anchor Trump singled out, stands to benefit most directly. A public plug from the president to millions of Truth Social followers functions as free promotion for a book launch, the kind of amplification authors rarely secure through advertising alone.

For the average reader, the post signals which voices Trump elevates within conservative media. Such shout-outs often translate into higher ratings, larger social followings and stronger book sales for those he names.

This has happened before. Trump routinely uses Truth Social to promote allies, anchors and authors, and 27 of his 498 posts over the last 30 days centered on personal praise and tributes, according to the platform’s post record. The pattern reflects a consistent habit of rewarding favorable coverage with public endorsements.

The next move belongs to those Trump named, who may leverage the attention in future appearances or promotions. No date for any related decision or event has been announced.

Trump’s use of a personal platform to reward media allies isn’t the first time a president has courted friendly coverage. Franklin D. Roosevelt held roughly 300 fireside chats and press sessions per term, cultivating reporters who carried his message to the public. John F. Kennedy embraced live televised press conferences beginning in 1961, using the format to charm audiences and reward cooperative correspondents. Each leveraged the dominant medium of his day to build a direct bond with the public, much as Trump now uses social media to spotlight the commentators and anchors he favors.

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Photo by  Zenger real-time database of all Truth Social posts.

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